Everything you need to sell Ireland's finest craft beer.
Model unit economics for kegs and cases across on-trade and off-trade channels.
Brewing cost breakdown. Raw materials, packaging, labour, and overheads per keg and per can.
Printable A4 for pub buyers. Full range, trade pricing, margins, and first-order offer.
Visual identity, colour palette, typography, voice & tone, photography direction, and logo rules.
Irresistible first-order offer for new accounts. Tiered incentives, buyback guarantee, and closing scripts.
5-channel on-trade strategy, pitch scripts, objection handling, visit checklists, and follow-up cadence.
Cold outreach, follow-ups, post-delivery, and reorder emails. Plus LinkedIn and WhatsApp scripts.
Content pillars, weekly calendar, platform strategies, hashtag strategy, and 30 post ideas.
Press release, pitch templates, media target list, PR timeline, and press kit checklist.
Week-by-week roadmap to 30+ on-trade accounts. Budget, milestones, risk register, and decision points.