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Kildare Brewing Company

The Grand Slam Offer

An irresistible first-order offer designed to make saying "yes" the only rational choice.

Section 1

The Philosophy

A Grand Slam Offer removes every barrier to purchase. The value is so disproportionate that saying no feels like leaving money on the table. This isn't discounting — it's strategic investment in accounts that will reorder for years.

★

The Dream Outcome

Their customers love the beer, margins are strong, they become known for great craft beer.

✓

Perceived Likelihood

Free tasting, buyback guarantee, POS support — every reason to believe it works.

⚡

Time Delay

Delivered within 48 hours. Staff trained same week. On tap immediately.

⚫

Effort & Sacrifice

Zero risk. We handle delivery, training, POS. They just pour.

Section 2

Offer Tiers

Three tiers designed for different venue sizes. Every tier delivers more value than the venue pays for — making "yes" the only rational answer.

Tier 1
The Starter
3 Kegs — Perfect for Pubs
Order: 3 × 30L kegs (mix any beers)
Cost: ~€330–€351 (depending on selection)
They get FREE:
  • 1 × mixed case of 24 cans (worth €48–€55) — for staff tasting
  • 2 × branded drip mats
  • Staff tasting session (Barry visits, talks through the range)
  • Menu / chalk board descriptions for each beer
They pay ~€340
Total value delivered ~€450+
They pay (~€340) Value (~€450+)
Save €110+ in free extras
Tier 2
The All-Rounder
5 Kegs — Ideal for Hotels & Restaurants
Order: 5 × 30L kegs (mix any beers)
Cost: ~€550–€585
They get FREE:
  • 2 × mixed cases of 24 cans (worth €96–€110) — staff tasting + bar display
  • Branded tap handles for each beer on draught
  • Branded drip mats and bar runners
  • Staff training session
  • Professional beer menu card template
  • Featured on KBC social media as new stockist
They pay ~€570
Total value delivered ~€750+
They pay (~€570) Value (~€750+)
Save €180+ in free extras
Tier 3 — Best Value
The Full Tap Takeover
8+ Kegs — Premium Venues
Order: 8+ kegs (full KBC range on draught)
Cost: ~€880–€936
They get FREE:
  • 3 × mixed cases (worth €144–€165)
  • Full branded tap handle set
  • Bar runner, drip mats, posters
  • Staff training (2 sessions)
  • Tap takeover launch night (KBC promotes the event)
  • Social media feature + blog post
  • Priority restocking (48-hour guaranteed turnaround)
  • Quarterly check-in and beer menu refresh
They pay ~€900
Total value delivered ~€1,200+
They pay (~€900) Value (~€1,200+)
Save €300+ in free extras
Section 3

The Guarantee

🛡

30-Day Buyback Guarantee

If any keg doesn't sell within 30 days, we'll buy it back. No questions asked. No risk, no obligation, no excuses.

This is how confident we are that your customers will love our beer.

Section 4

The Upsell Path

The Grand Slam gets them in the door. Here's how a single first order turns into a long-term partnership.

Month 1
First Order (Grand Slam Tier)
Venue selects their tier. Kegs delivered within 48 hours. Staff tasting and training completed. Beer is pouring.
Month 2
Reorder Favourites
They know what's selling. They reorder the top performers. Relationship established, account is sticky.
Month 3
Expand the Range
Introduce new styles from the KBC lineup. Add a seasonal or limited edition. Cross-sell cans for off-sales.
Month 6
Seasonal Specials
Venue now receives seasonal and limited-run beers first. Their customers see them as a craft destination.
Year 1
Full Partnership
Joint events, exclusive brews, priority access to new releases. They're not just a stockist — they're a KBC partner venue.
Section 5

Closing Scripts

Battle-tested scripts for every scenario. Click to copy, then deliver with confidence.

The Assumptive Close

"So here's what I'm thinking — the Starter pack with Chapel Lane, Railway Heist, and Soldiers Island gives your customers three distinct styles. I can have them here Thursday. Which day works better for delivery, Thursday or Friday?"

The Risk Reversal Close

"Here's the thing — if it doesn't sell, I'll buy it back. You literally cannot lose money on this. The only risk is missing out on a craft beer that your regulars are going to love."

The Social Proof Close

"The Silken Thomas has been pouring Chapel Lane for months now — it's one of their best-selling taps. Cliff at Lyons uses our range for their restaurant. I'd love to get you set up with the same quality."

The Scarcity Close

"I'm only taking on 5 new accounts this month because I want to give each venue proper support — training, POS, the works. I've got 2 spots left. Want me to pencil you in?"

Objection Handler — "We Already Have Enough Taps"

"I totally get that — tap space is gold. What if we did a 2-week trial on just one tap? Chapel Lane outsells most lagers it sits next to because regulars want to try something local. If it doesn't earn its spot, no hard feelings."

Section 6

FAQ for Sales Team

Common questions you'll face in the field — and exactly how to handle them.

"What if they want a discount?"
The free case IS the discount. Never drop the keg price. The Grand Slam already delivers more value than they're paying for — the economics don't work if we discount the core product.
"What if they only want cans?"
Offer the case pricing with free POS materials. Minimum order: 5 cases. Position cans as complementary to draught, not a replacement — draught is where the margin and brand visibility live.
"What if they're already pouring another craft beer?"
Position as complementary, not competitive. "Your customers want choice. A local Kildare craft beer alongside their existing range gives regulars another reason to stay at the bar."
"What about exclusivity?"
We don't do exclusivity. But we do prioritise venues that stock the full range — they get first access to seasonal releases, launch night support, and social media features.