The definitive guide to the Kildare Brewing Company brand. Colours, type, voice, and visual rules for every touchpoint.
Section 01
Brand Story
Who we are, what we stand for, and why it matters.
Our Story
Kildare Brewing Company was founded in Sallins, Co. Kildare with a simple mission: brew honest, flavourful beer using traditional methods. Every batch is unfiltered and unpasteurised — no shortcuts, no compromises. We're proud to be local, proud to be craft, and proud to be Kildare.
Body text, descriptions, UI elements. Line height: 1.5–1.7 for body copy.
Weight Samples
300 LightUnfiltered, unpasteurised craft beer from Sallins, Co. Kildare.
400 RegularUnfiltered, unpasteurised craft beer from Sallins, Co. Kildare.
500 MediumUnfiltered, unpasteurised craft beer from Sallins, Co. Kildare.
600 Semi-BoldUnfiltered, unpasteurised craft beer from Sallins, Co. Kildare.
Character Set
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Body Copy Sample
Every batch of Kildare Brewing Company beer is brewed in small quantities to ensure the highest quality. We use only the finest malts, hops, and yeast — with no artificial additives, no filtration, and no pasteurisation. What you taste in the glass is exactly what left the tank.
Accent — Instrument Serif
Pull quotes, taglines, special callouts. Italic only. Used sparingly for editorial warmth.
Display Sample
Unfiltered • Unpasteurised • Crafted in Kildare
Pull Quote Sample
“We don't cut corners. We don't take shortcuts. We brew beer the way it was meant to be brewed — honest, unfiltered, and full of character.”
Section 04
Voice & Tone
How we sound. Consistent across every channel, from tap handle to Instagram.
Visual storytelling that matches the brand. Dark, warm, authentic.
Style Guidelines
🌓
Dark, Moody Lighting
Think candlelit pub, not fluorescent warehouse. Low-key lighting with warm pools of gold and amber.
🌞
Warm Tones
Amber, gold, and copper colour grading. Our visual temperature matches our beer — warm and inviting.
🍺
Close-Up Pour Shots
Show the colour, the head, the clarity (or haze). The beer itself is the hero — let people taste it with their eyes.
⚙
Brewery Behind-the-Scenes
Tanks, grain, hops, the brewing process. Raw, authentic craft — show the work that goes into every batch.
🍻
Real Venues
Actual pubs and bars stocking KBC. Show our beer in the wild — on a bar counter, beside a meal, in someone's hand.
👥
People Enjoying Beer
Authentic moments, not posed stock photos. Laughter, conversation, the clink of glasses — real life.
Do's & Don'ts
✓ Do
✓ Use natural, warm lighting
✓ Show real KBC products in real settings
✓ Capture candid moments over posed shots
✓ Feature brewery process and ingredients
✓ Shoot at golden hour or in ambient pub light
✓ Include Kildare landmarks and scenery
✓ Show condensation, foam, and beer colour
✗ Don't
✗ Use stock photography
✗ Use AI-generated images
✗ Shoot in harsh fluorescent light
✗ Show competing beer brands in frame
✗ Over-filter or use heavy colour presets
✗ Feature irresponsible drinking
✗ Use cool/blue colour grading
Section 06
Logo Usage
Rules for placing, sizing, and protecting the KBC mark.
Placement & Sizing
Clear Space
Maintain minimum clear space equal to the height of the "K" in Kildare on all four sides. No text, graphics, or other elements may encroach on this area.
Minimum Size
Print: 30mm wide minimum. Screen: 120px wide minimum. Below these thresholds the logo loses legibility and brand integrity.
File Formats
SVG or EPS for print. PNG (transparent background) for digital. Always use the master files — never screenshot or recreate.
Colour Variations
KBC
Primary — Gold on Black
KBC
Reversed — Black on Light (use sparingly)
✗
Never — On busy backgrounds
Prohibited Uses
The following treatments are never acceptable.
Stretch, compress, or distort the logo in any way
Rotate the logo at any angle
Add drop shadows, glows, bevels, or other effects
Change the logo colours or apply gradients
Place the logo on a busy, textured, or photographic background without sufficient contrast
Recreate or typeset the logo — always use the approved master files
Animate or modify the logo without written brand approval
Combine the logo with other brand marks or taglines not in the brand kit