Email & Outreach Templates

Hi [Name], I'm Barry from Kildare Brewing Company — we're the craft brewery based in Sallins, just down the road from you. We brew 5 beers — all unfiltered, unpasteurised, and properly craft. Our Chapel Lane Lager has become one of the best-selling craft taps in venues across Kildare and Dublin. I'd love to drop in some samples for you and your team to try. No obligation — just great beer. Our first-order offer includes a free mixed case for staff tasting, POS materials, and a 30-day buyback guarantee on anything that doesn't sell. Would Thursday or Friday work for a quick 10-minute visit? Cheers, Barry Flanagan Kildare Brewing Company 085 XXX XXXX kildarebrewing.com

Hi [Name], I'm Barry from Kildare Brewing Company. We supply craft beer to venues like Cliff at Lyons, Killashee Hotel, and The Silken Thomas — all within Kildare. Our range spans from a clean craft lager to a hazy IPA, all brewed in small batches in Sallins. Unfiltered, unpasteurised, and genuinely local. For hotels and restaurants, we offer: - Full staff tasting session (60 minutes, we bring the beer and the knowledge) - Branded tap handles and POS materials - Flexible ordering — no minimum ongoing commitment - Option to discuss a custom house beer exclusive to your venue I'd love to arrange a tasting for your team. Would next week work? Kind regards, Barry Flanagan Kildare Brewing Company

Hi [Name], Quick introduction — I'm Barry from Kildare Brewing Company in Sallins. We have 5 craft beers in 330ml cans: a lager, red ale, pale ale, IPA, and session pale. All unfiltered, unpasteurised, and ambient-stable for 12 months. Trade pricing from €48/case (24×330ml). At a retail of €2.80-3.50 per can, margins sit at 30-40%. Happy to drop in samples and a few cases on sale-or-return for the first order. What day suits a quick visit? Cheers, Barry

Hi [Name], Great chatting yesterday at [Venue]. Thanks for trying the beers — glad you enjoyed the [beer they liked]. As promised, I've attached our sell sheet with the full range, pricing, and first-order offer. Quick recap on the offer: - 3+ kegs → free mixed case for staff tasting - 5+ kegs → free case + branded tap handles + staff training - 30-day buyback guarantee on anything that doesn't sell I'll give you a shout Thursday to see if you'd like to go ahead. No pressure either way. Cheers, Barry

Hi [Name], Just a quick follow-up — I dropped by [Venue] a couple of weeks ago and left some samples. I know you're busy, so I'll keep this short: if you're interested in trying KBC on one tap, I can have kegs with you this week. The 30-day buyback means there's genuinely no risk. If the timing isn't right, no problem at all — I'll check back in a few months. Cheers, Barry

Hi [Name], Just wanted to check in — it's been a week since we delivered the first kegs. How's the sell-through going? Any feedback from your customers or staff? If you need anything — POS materials, chalk board descriptions, another staff tasting — just let me know. I can also pop in this week to check the setup and answer any questions. Looking forward to a long partnership. Cheers, Barry

Hi [Name], Based on your last order, I'd estimate you might be getting through the last of the [beer name] soon. Want me to schedule a delivery for this week? Same order, or would you like to swap in a different beer to keep things fresh? I've also got [new seasonal beer] available now if you fancy trying something new. Cheers, Barry

Hi [Name], It's been a while since we last delivered to [Venue], and I wanted to check in. We've made some improvements since we last spoke — [mention: new beer, better POS, events support, etc.]. I'd love to drop by with fresh samples and catch up. As a returning account, I can offer the same first-order incentive as new venues — free case, POS, and the buyback guarantee. Would a quick visit this week work? Cheers, Barry