PR & Media Kit — Kildare Brewing Company

Section 01

Press Release

Copy-paste ready press release for distribution to media contacts. Customise the [bracketed] fields before sending.

Official Press Release

For Immediate Release

Kildare Brewing Company Expands Across Irish On-Trade

Local craft brewery targets 30+ venues with unfiltered, unpasteurised range

Sallins, Co. Kildare — [Date] — Kildare Brewing Company (KBC), the independent craft brewery based in Sallins, has announced an ambitious expansion plan to bring its range of unfiltered, unpasteurised beers to 30+ new venues across Leinster.

The brewery, which currently supplies venues including The Silken Thomas, Cliff at Lyons, and Killashee Hotel, produces five core beers: Chapel Lane Lager, Railway Heist Red Ale, Soldiers Island Pale Ale, Electric Juice IPA, and Low Voltage Session Pale.

“Every batch we brew is unfiltered and unpasteurised — that’s non-negotiable,” said Barry Flanagan, founder of Kildare Brewing Company. “We’re not trying to compete with the big breweries on volume. We’re competing on flavour, freshness, and the fact that we’re genuinely local.”

KBC’s expansion coincides with growing consumer demand for locally produced craft beer. According to Drinks Ireland, the Irish craft beer market grew by [X]% in 2025, with on-trade consumption driving much of the growth.

The brewery offers a first-order incentive for new accounts including free staff tasting sessions, POS materials, branded tap handles, and a 30-day buyback guarantee.

About Kildare Brewing Company

Founded in Sallins, Co. Kildare, KBC brews five core beers using traditional methods. All beers are unfiltered and unpasteurised, available in 30L and 50L kegs as well as 330ml cans.

Media Contact

Barry Flanagan
Founder, Kildare Brewing Company
barry@kildarebrewing.com
085 XXX XXXX
kildarebrewing.com

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Section 02

Pitch Templates

Four ready-to-send pitch emails for different media audiences. Copy, customise the [bracketed] fields, and send.

Pitch 01

Food & Drink Journalist

Subject: Kildare's craft brewery — unfiltered beer, unfiltered story

Hi [Name], I'm reaching out because [their publication] has been covering some great stories about Ireland's craft drinks scene. Kildare Brewing Company is a small-batch brewery in Sallins — we brew 5 beers, all unfiltered and unpasteurised. We supply venues like [stockist names] and we're expanding across Leinster. I'd love to invite you for a brewery tour and tasting — or I can send a mixed case for you to try at home. Whatever's easier. Happy to chat about the craft beer market in Ireland, the challenges of being a small brewery, or just talk beer. Cheers, Barry

Pitch 02

Local / Regional Media

Subject: Sallins brewery creating jobs and growing Kildare's food scene

Hi [Name], Local angle for you — Kildare Brewing Company is expanding from our base in Sallins, supplying craft beer to pubs, hotels, and restaurants across the county. We've recently been listed at [new stockist] and are on track for 30+ venues by [date]. Great story about a local business building something from Kildare. Available for interview, photos at the brewery, or I can send product shots and a press pack. Thanks, Barry

Pitch 03

Business / Startup Media

Subject: From brewhouse to boardroom — scaling a craft brewery in Ireland

Hi [Name], Kildare Brewing Company is a case study in scaling a craft drinks business in Ireland — managing Aldi supply, independent stockists, production capacity, and the BRC certification journey. Happy to share the numbers: revenue trajectory, channel strategy, the economics of craft beer, and what it takes to compete with multinationals on a micro-brewery budget. Would make a good piece for [publication section/column]. Barry Flanagan, Founder

Pitch 04

Lifestyle / Tourism Media

Subject: Beer trail stop — Kildare's hidden craft brewery

Hi [Name], If you're ever planning a piece on Ireland's craft beer trail or Kildare food & drink experiences, Kildare Brewing Company would be a great stop. We're based on the Grand Canal in Sallins — small-batch, traditional brewing, with a tasting room for visitors. Beautiful setting, great beer, genuine craft story. Happy to host a visit and tasting anytime. Cheers, Barry

Section 03

Media Target List

Prioritised media contacts across four tiers. Work from Tier 1 down for maximum impact.

Tier 1

National Food & Drink Press

John Wilson (The Irish Times — wine & drinks)
Leslie Williams (Food & Wine Magazine)
Aoife Carrigy (Sunday Business Post — food & drink)
Marie Claire Digby (The Irish Times — food)
Joris Minne (Belfast Telegraph — food)
Niall Harbison (food/drinks media)
The Beer Nut (Irish beer blog)

Tier 2

Regional & Local Media

Kildare Nationalist
Leinster Leader
Naas local news
Kildare Now
Sallins community newsletter
RTE Radio 1 (Countrywide, local segments)
Newstalk (food & drink segments)

Tier 3

Trade & Industry

Drinks Industry Ireland
Licensed Vintner's Association newsletter
Restaurant Association of Ireland
Tourism Ireland press office
Bord Bia (export/industry stories)
Hospitality Ireland
ShelfLife magazine

Tier 4

Digital & Influencer

Irish food/drink Instagram accounts (10K+)
Irish craft beer YouTubers
Podcast pitches: food/drink/business pods
Craft beer subreddits and forums

Section 04

PR Timeline

12-week plan for press outreach, from preparation through leveraging coverage.

Week 1 – 2

Prepare Press Materials

Finalise press release, assemble press kit, prepare product photography. Ensure all brand assets (logos, photos, product shots) are high-resolution and media-ready.

Week 3 – 4

Launch Tier 1 & Tier 2 Pitches

Send personalised pitches to national food & drink press (Tier 1) and regional/local media (Tier 2). Tailor each pitch to the journalist's beat and publication style.

Week 5 – 6

Follow Up & Host Visits

Follow up all outstanding pitches. Host the first journalist brewery visit — prepare tasting notes, product samples, and a tour of the brewing process.

Week 7 – 8

Push Trade Press & Seasonal Angles

Target Tier 3 trade and industry publications. Pitch seasonal angles if applicable (summer sessions, Christmas gift packs, food pairing guides).

Week 9 – 10

Leverage Coverage & Go Digital

Share any press coverage across social channels for social proof. Begin Tier 4 digital and influencer outreach — send product for review, pitch podcast appearances.

Week 11 – 12

Results Update & Next Wave

Send a results-update press release with new stockist count, sales milestones, and upcoming plans. Pitch new stockist announcements as standalone stories to local media.

Section 05

Press Kit Checklist

Ensure every item is ready before sending your press kit to journalists. Click to track your progress.

Company overview (1 paragraph)

Founder bio and headshot

Product range descriptions with ABV and tasting notes

High-resolution product photography (cans, kegs, pour shots)

Brewery photography (interior, equipment, process)

Logo files (PNG, SVG, dark and light versions)

Trade pricing (for trade press only)

Key statistics (stockist count, production volume, awards)

Social media links

Contact information

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